New Venture Bootcamp – Ted Zoller

ted_zoller.jpgDay 5, Friday 25th Jan: We spent all of Friday with Ted Zoller. Ted is Executive Director of the Center for Entrepreneurial Studies and Adjunct Assistant Professor of Entrepreneurship at the University of North Carolina at Chapel Hill. Professor Zoller has taught entrepreneurship courses at UNC since 1999. He is the founding instructor of “Launching the Venture,” which has increased the number of companies to spin-off from UNC-Chapel Hill. He is a former associate dean, high-tech entrepreneur and American Management Systems, Inc. principal. He was founding director of economic development at the College of William & Mary, where he developed Jefferson Park, an advanced technology research park. During his two seminars with us he concentrated on the formation of new companies, and in particular the fundamentals of dreaming up, designing and developing business models for new ventures.

Ted’s seminars covered the following topics:
– Born global – can you potentially be a globally oriented entrepreneur from the very beginning – how do you accomplish that?
– Entrepreneurship in the economy – initiative, function and role, catalysts that bring it all together.
– Opportunity recognition – not just the innovation that’ll bring the opportunity to market, its how the market sees that innovation, how do you realise the potential of the innovation?
– Seeking the value proposition – what does it mean to translate your innovation into a discrete value proposition.
– Business model development – applying ideas of global entrepreneurship to the extraction of a business model – how do you design a business model to be truly globally aware & take full opportunity of the information intense knowledge network that we can exploit

We spent a substantial amount of time analysing the composition of a concise value proposition and worked through some examples from Global Scholars’ projects. This practical exercise prooved invaluable to me. I have spent large amounts of time perfecting elevator pitches for various projects but actually manifesting a proposition in a comprehensive written sentence prooved more difficult that I anticipated. I assume this is something that any entrepreneur struggles with, especially when you’re so close to a project! Ted, generously, invited us to revise our propositions and work with him over email to perfect them. He also encouraged us to complete a narrative business model and complimentary diagrams for analysis/criticism upon his return at his second set of seminars on February 8th.

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1 comment so far

  1. […] 2008 Day 14, Thursday 6th Feb: Ted Zoller returned for part 2 of his “New Venture Bootcamp” (Part 1). This seminar consisted of the following: Seeking the value proposition – Review of previous […]


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