Guy Kawasaki

In my last few weeks in California I used as many of my contacts as possible to meet with impressive business folk around the notoriously entrepreneurial bay area. One of these meetings was with Guy Kawasaki (About, Stanford, wiki, .com, blog, VC, LinkedIn, truemor, allTop, twitter). OK, so as is evident from the endless URL list this “guy” is all over the web. Guy is an evangelist, an entrepreneur, an investment banker, and a venture capitalist. He is better known for a couple of specific things: one of his books (‘The Art of the Start‘, Video), and also for being a software evangelist (i.e. Apple). So one would assume having the privilege to meet Mr Kawasaki would inspire and motivate.

Before I proceed, a very large thank you to Kathy, “Empress of the Universe”, for introducing me and arranging the meeting. If my narrative of the meeting seems a little concise this reflects the brevity of the answers and entrepreneurial insights offered by Guy – who I only can assume was having a particularly bad day.

He is a major evangelist for pursuing meaning in all aspects of business. In other words to follow ideas/concepts/businesses/plans with a fidelity that accurately reflects the meaning you see in them. His mantra both personally & professionally is to “empower people”. Its fair to say his startups are in line with this given that they include two news aggregators and a VC firm (20 Million fund). Mr Kawasaki may be an evangelist but he certainly is not a futurologist, nor is he interested in projecting technologies for that matter, something I found to be very strange for a VC immersed in technology. When I asked him about conservative IP strategies versus getting to market fast he wholly encouraged me to take option 2. Build the prototype fast and get to market faster. There’s isn’t a lot more to recount as Guy wasn’t playing ball at all! Given the disappointment from this encounter I probably also learned an important lesson – to remember to share and disseminate any acquired knowledge and experiences freely at all times with aspiring individuals who show interest. Despite this disappointment I wholly recommend his book, ‘The Art of the Start’ , as a must-read to anyone interested in starting a business of any kind.

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